Subject 1
Foundations and Orientation
Week 1 · 13 lessons
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The measurement and economics layer of digital marketing: attribution, incrementality, budget allocation across channels, and lifecycle marketing. Assumes the introductory digital marketing course and focuses on proving which activity caused the result.
The measurement and economics layer of digital marketing: attribution, incrementality, budget allocation across channels, and lifecycle marketing. Assumes the introductory digital marketing course and focuses on proving which activity caused the result.
This program is made of 13 subjects. Open one to see its lectures.
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Register to EnrollCMTI Marketing Faculty leads this program. Course materials are delivered through structured modules and mentor support.